CUSTOMER

CEO How to Profe from CHUCK WALL proactively your own eyes & non- Customers eyes Discover the TRUTH about CEO CUSTOMER CEO CHUCK WALL HOW TO PROFIT FROM THE POWER OF YOUR CUSTOMERS STOP LOOK Listen through Seeing through customers' I am your customer CEO 8 What Qs to ask? How can we help? Return New customers your customer on insight may not be experience who you think How can we complement instead of complicate? Fix top Customer problems Language Pests partners The Power What's in it for me? The Power of Purpose not just Runaround admit of Me Contact Listen what people say and what they mean Chief Growth officer Listen to cust . errors Promise ideas about value Reframe the issue ☐ Pres. 553VP VP. Customer everyone needed to serve w/excellence The Power Worth it? of Value what else considered? • valve received = valve paid? additional features? unimportant features? Left + Right brain brain Does the job? The Power of Performance FOCUS on designing Superior customer experiences The Power of the Heart People are emotional People want to smile People want to stuff love' your Bring it The Nine Powers of the Customer Do we have the same values? The Power of Simple Careful observation Don't make Customers do extra work The Customer Thinking Solution analytics empathy Customer, CEO Power Check Car Free! Some techniques: Immersion Ethnography Contextual interviewing to lifel Tell customer stories in your company. Ask the right questions Reduce Complexity through fewer choices Think end-to-end ΟΔΟ a visual book review by July 18 Sacha Chua · Csachac Living anawesome http://Life.com/2013 imagined real (now & moving forward Must be Q words d hanging OVERCOMMUNICATED deeds on the wall The Power of Rebellion The Power How do I break the rules? of the Platform Be BOLD Be boring Let customers bring innovation to you Listen, partner! y 。 Give front tine emp. = responsibilities & info The Power of Yes What if everyone's job was to say yes? Become a Customer CEO Champion Manifesto ?